Tips For Marketing YourBusiness On Facebook

For every big success story I hear about marketing on
Facebook, I also hear several stories of, ‘Oh, I tried that,
but it didn’t go anywhere so I gave up.” So does
marketing on Facebook work? Without a doubt it does –
Facebook is the most visited website in the world, and
getting seen can mean a significant boost to your list
building and your sales.

But the key is to have a game plan for how you’re going
to build, brand and market yourself on Facebook. With
that in mind, I’ve put together this list of tips to get you
moving in the right direction.

1. Create a page. Sounds simple, right? It is – the
   problem is marketers get confused and they start a
   profile instead of a page. If you want to market your
   business on Facebook, a profile simply won’t cut it.
   Pages are meant for businesses and they are much
   more effective at getting your message out there.

What can you do if you goofed up and you already made a
profile for your business? There is a fix: By using
Facebook’s migrate tool, you can switch from a profile to a

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page and best of all, you get to KEEP all of your followers.
Here’s the link:
https://www.facebook.com/pages/create.php?migrate

2. Promote your fan page. First, place your fan page
   URL in your email signature. Now every time you
   send an email, it’s another chance for recipients to
   find your Facebook fan page.

Next, blog about your fan page. Don’t just ask your blog
readers to like your page – instead, give them at least one
compelling reason why they should (bribes work well, but
it could be any reason, so long as it resonates with your
readers. Now, add a “Like” option to your blog or
websites.

3. Cross page promote your page. By posting on other
   fan pages using your page’s user name, you get a
   visible link to your page with each comment.
4. Consider getting some Facebook ads. It’s easy, you
   can spend as little as you like, and you can target
   your campaigns to only those people who are likely
   to be interested in what you have to offer.
5. Promote your page on Twitter. First, place your fan
   page URL on your Twitter profile background. (Note:

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Only those using the web based version of Twitter
will see your background, but this is still plenty of
eyeballs.)

Second, Tweet about your page. Ask your Twitter followers
to like your fan page. Again, offering them a good reason
why they should like it will greatly increase your response
rate.

6. Why should people become fans? We’ve touched on
   this, but it’s important: Give people a great reason to
   become your fan. Maybe it’s to get discounts or
   updates. Maybe it’s a free video, ebook, etc. Just
   make sure it’s something that motivates immediate
   and swift action.
7. Add your page URL to YouTube. Do you create videos
   to promote your business? Then by all means add
   your fanpage URL link to your videos, either at the
   end of the video or at the beginning of the video
   description.
8. Post frequently. If you forget about your fanpage,
   your fans will forget about you. Post once or twice a
   day with good info, updates and questions. Don’t
   make it all about you and your products. Instead,
   post about events, news, your industry and so forth.

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And whenever you can, inject a little humor into the
mix.

9. Ask your fans to like your content so it gets shared
   on their walls. You can’t ask every time, but now and
   then is fine. When they like your post, more people
   will see it, which can lead to more fans – always a
   good thing.
10. Speaking of questions: Get your fans involved
    with your page by starting discussions about your
    products and services or industry news. What’s the
    best way to start a discussion? Simply ask a
    provocative question your fans cannot ignore. If you
    get stuck on what to ask, use the fill in the blank
    kind of question, such as, “If you could have any job
    in the world, it would be __.”
11. Do not become a troll victim. Now that you’re
    starting discussions, remember to remain
    professional at ALL TIMES, with no exceptions. If you
    are perceived as quarreling with a fan, it won’t
    matter if you’re right – it will only matter that you
    lost your cool and you look like a real dope. And if
    things look like they may get nasty, offer the fan a
    private way to contact you (phone or email, for
    example.)

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12. Forget the “I” and focus on the “we.” Much like
    writing a sales letter, making Facebook posts should
    be all about “we,” not I. For example, “We reached
    500 likes today, thank you everyone!”
13. Remember to use plenty of photos and even
    videos. Written words are great, but videos are
    better and photos tend to get shared. So incorporate
    a variety of mediums into your Facebook
    communications.
14. Be thankful. This one takes a little time, but it’s
    well worth it. Thank each new person who likes your
    Facebook page (you can find them by using the “New
    Likes” box.) This will really make you stand apart
    from the crowd. After all, how many people have
    ever personally thanked them for a Like? You might
    very well be the first.
15. Relax. Facebook is not the place for a suit and
    tie kind of personality. Instead, be fun, be casual, be
    funny and make your fanpage an entertaining,
    inviting place to be.

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16. Brand your page. That large image on your
    timeline needs to ROCK. It should effectively
    communication the message you want to send to
    your fans, so spend some time getting it just right.
    (And size it as close to 850 x 315 pixels as possible
    for optimal viewing.)
17. Keep track. Use Facebook insights to discover
    when people are most engaged with your content.
    This way you know when to post to get the
    maximum effect.
18. Encourage people to return. Facebook check-in
    deals allow you to offer special incentives when
    people check in with your page.
19. Keep it short and sweet. Want to capture the
    most eyeballs? Then keep your posts to 80
    characters or less. Longer posts tend to be skimmed
    over and shorter ones tend to get read.
20. Pin your posts. No, we’re not talking about
    Pinterest here. Rather, Facebook allows you to “pin” a
    post to the top of your timeline for as long as a

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week. Use this to showcase something important,
such as an upcoming event or a dynamite testimonial
from a celeb in your niche.

21. Get busy. None of this will help if you don’t get
    busy and use it to promote your business on
    Facebook!